The story it tells is true enough.. A horrendous number of New Zealanders are actively pirating media - Movies and such in particular - and see nothing wrong with it.
The attitude is incredibly self serving, and smacks of ignorance. Quotes like "I never think about who I might be hurting when I'm downloading copyrighted material," and "I don't download New Zealand music or movies, because I know our industries struggle," ... "But internationally things are on such a big scale and it's so easy not to think about it." are blatantly selfish.
"If movie directors and actors got up and said 'I can't do this anymore, piracy now means it's too hard for me to make a living in this industry,' I'd stop downloading pirated material. If they gave up working because of it, I might start to feel accountable. But it's just not happening."
In other words, until it actually has a tangible effect on the individual, the consequences are irrelevant. Sounds a bit like early attitude about pollution and the environment. "Until it actually affects me, it's not my problem".
"Until then, while I'm not proud of it, I won't start paying for something I can so easily get for free."
The article probably explains the mentality very well. A shame I don't subscribe to it.
I can't claim to be perfect in this score - and I doubt there's many who can. However I do subscribe to the notion that the sheer number of people who're building media collections by copying, and not purchasing, digital works, are hitting the media hard.
There's a combination of factors, of course. If legitimate, commercial options were priced low enough, demand would fall. My own impressions are that iTunes has infact had an impact here; you can now find the majority of the music you want online, buy it legitimately and actually support the artist concerned.
Now, is $25 per DVD for your average movie fair priced? $30? What about boxed sets of TV series for $50-150?
Chicken and egg, right? The media companies cite their losses due to piracy and keep upping their prices. Thus more people pirate, less buy, chicken and egg.
The same logic here applies to (closed) software. The more expensive the title, the more likely it is to be pirated and used contrary to it's license terms.
I personally make an effort to support the artists by legitimately acquiring their work; this is across, film, TV and audio. Yes, I still buy (and listen to) CDs! I see this as an important thing - supporting the artists helps ensure they'll keep making my favourite shows, films and music!
I'd be interested to hear what people actually use as a rationale for any status which in the end, causes them to _not_ be supporting the artist aka, acquiring content for free when it does have a titular cost.